Marketing Plan for Your Home

marketing plan for your home
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How to Think Through the Marketing Plan for Your Home: A Guide for San Francisco Homeowners 

Written by: Mel Childs

marketing plan for your home

So, you want to sell your home. You’ve put it on the market and thought there would be tons of buyers waiting to purchase it. Instead, few have looked, but none want to buy. You may be wondering, “why isn’t my home selling?” Whether you need to sell your house fast or not, having a great marketing plan for your home will go a long way to ensure that your house gets off the market as quickly as possible. Here are some things to think about as you plan to market your home in San Francisco.

Ensure That It’s The Right Time To Sell

If you want to sell your home, keep in mind that you should sell it at a time when it makes the most sense to do so. As with any product, timing is crucial. For instance, people may not be motivated to purchase Christmas items in the middle of spring. But they would be encouraged to buy it closer to Christmas time. Likewise, with a home, it is a good idea to put your home on the market when it is likely to sell.

If you plan to sell a home in San Francisco, June is the best time of the year to do so. Therefore, the best time to market your home will be between March and May since it takes approximately three months to close. Unfortunately, your needs to sell and the ideal selling times may not coincide. This shouldn’t stop you from trying to sell your home in San Francisco, however. But for the best results, it is ideal to stick to these time frames.

Price Your Home To Sell, Not to Sit

Besides selling your home at the best time of the year, another thing to keep in mind is pricing your home for sale. Of course, every homeowner wants to sell their home for as much as they can get for it. Additionally, every homeowner feels that their home is worth a lot of money, primarily if they’ve invested a lot of time, energy, and effort into making improvements. But you have to keep in mind that the value you place on your home, and the value of the house at the market may be two different amounts. So, if you have an idea in mind for the price of your home, it is a good idea to ensure that this amount matches up with the going rate.

Using an online home valuation tool is a good way to start determining how much to sell your home for. While these tools are a great way to get a ballpark estimate of the value of your home, they aren’t the most reliable method. Many of these online valuation tools have a margin of error of upwards of 10%. Additionally, these tools may not consider any recent renovations you’ve made to your home. For a much more accurate price for your home, it is a good idea to contact a real estate agent to obtain a comparative market analysis report. Such a report will compare your house to other homes that have recently sold in the area. If your home is similar in layout to recently sold homes, it is a good idea to sell your house within these price ranges. However, if you’re home has much more to offer because of recent renovations, you may be able to sell your home at a higher rate than those that have recently sold. Ultimately, it is a good idea to use a great strategy to price your home so that it won’t sit on the market for too long.

Seek and Find a Top Real Estate Agent

Seeking a top real estate agent for a comparative analysis report isn’t the only reason you should work with a top agent. Working with the top agent in San Francisco can also help you sell your home 1.5 times faster and help you make upwards of 71.8 percent. This is because a top real estate agent in San Francisco is very familiar with the current market and will be able to be your eyes and ears for finding great buyers for your home. Not only will they be able to attract buyers through traditional methods, but they may even have insight into buyers looking specifically for a home like yours. As a result, they can put you in direct contact with these exclusive buyers and help you sell your home faster. So, when you’re looking to sell your San Francisco home, make sure that you seek out one of the best real estate agents in the local area to help make this process easier.

Declutter Before Placing Your Home on the Market

The space around us can impact whether someone wants to buy. This is why the space in your home must be clean and clutter-free. Here are some of the most critical ways to declutter before you put your home on the market.

Remove Excess Furniture From Your Home

If you have too much furniture in your home, this can be a turn-off for potential buyers. Too much of your stuff won’t allow them to see how they can make the house their own. When preparing your home to sell, ensure you only keep essential furniture. For instance, if your kitchen has plenty of appliances, removing most of them is a good idea. A coffee maker will give buyers a good idea of how to use the space, but your Nutribullet or hand mixer may not.

Put Away Personal Items

Besides ditching the excess, it is also put away your items. Keeping family photos, sports team paraphernalia, and other personalized items out in the open will cause a distraction for potential buyers.

Give it a Good Cleaning

When entertaining, one thing you wouldn’t do is invite guests into a dirty, smelly home. This same rule applies when you allow potential buyers to peruse your home. Buyers shouldn’t walk in and see dirty carpet or scuffed flooring. Nor should they see junk and other unattractive items on display. It is a good idea to clean your home thoroughly and put fresh coats of paint on the walls. A clean hold allows buyers to see the bones of the house and start to envision it as their own.

Ensure the Exterior is Attractive

If you want to strengthen the chances of buyers coming into your house to look around, then it’s a good idea to make the exterior as presentable as possible. Curb appeal plays a significant role in attracting buyers. So, it is imperative that your yard it’s well-kept. Additionally, it is a good idea to put a fresh coat of paint on the exterior of your home or power washer to remove dirt and cobwebs.

While these aren’t the only things you should do to ensure your home looks its best, these are some of the most important.

Get Professional Staging

Even though you may do an excellent job cleaning and organizing your home, it may not be enough to make it sellable. To make your home attractive enough for potential buyers, it may be a good idea to solicit the help of a professional staging company in the local area. Stagers regularly work with real estate agents and sellers to know what is hot and what’s not. Thus, they can provide tips and tricks to enhance your home so it can sell quickly.

References:

https://daniellelazier.com/top-3-ways-prepare-san-francisco-home-to-sell/

https://www.homelight.com/blog/real-estate-marketing-plan/

https://manychat.com/blog/real-estate-marketing-plan/

https://placester.com/real-estate-marketing-academy/107-real-estate-marketing-ideas-agents

https://realsfproperties.com/resources/top-ten-tips-for-selling-your-home-in-san-francisco/

https://www.bayareamarketreports.com/trend/san-francisco-home-prices-market-trends-news

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