An Evening with Carmen Villareal Treviño of San Matias


TRES-Tequila-Trip-3601Join us for a night of celebrating one of our very favorite women(one of the few) in the tequila industry, and director of Casa San Matías, Carmen Alicia Villarreal Treviño! We will be harkening back to our tequila dinner roots for an intimate evening in our Tequila Tasting room – featuring signature spring cocktails and a specialty vegetarian menu in honor of our guest! $60 includes dinner, cocktails, tequila tastings, tax, and gratuity so get your tequila loving friends together and spend an evening with the most fabulous woman in the industry.

A little about Carmen, courtesy of

“Carmen Alicia Villarreal Treviño is the Director of Casa San Matías, a tequila company based in Los Altos de Jalisco. She was born in Nuevo Laredo but has lived more than 30 years in Guadalajara making her feel like a true Tapatia. She has been on the Board of Directors of both the Tequila Chamber of Commerce and the Jalisco Industrial Chamber of Commerce. She is the only woman holding a leadership position in the tequila industry and her company is the only one that is 100% Mexican. Ms.Villarreal earned a degree in marketing at the Technological Institute of Advanced Studies in the West, ITESO, as well as a Masters in Business Management from the IPADE Business School.

Ms. Villarreal is a woman with a high sense of humanity and she belongs to several institutions that serve the community such as the SECURA, which supports people who have had a great loss, either in the death of a loved one, job, divorce or serious disease like cancer. She also supports ACORTAR DISTANCIA which is an institution dedicated to helping homeless children in the most marginalized inner-city neighborhoods. Additionally, Villareal helps support Asociación Tepeyac which is dedicated to support immigrants in New York City.”


  • Who is ready for Negroni Week in SF?! Tres will be serving up our very own take on this classic… ,

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San Francisco, CA 94107
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